The medium is the massage

Multiple creators

Multiple creators

The medium is the massage

“The medium is the massage” is a 1/1 charity collaboration artwork by the 15 TeleNFT artists Bloom Jr., Buzz Lightning, Christoph Faulhaber, Claudie Linke, Gleb Divov, Jarkko Räsänen, Juha van Ingen, KleinTonno, Mamadou Sow, Max Haarich, Nissla, Numo, Quasimondo, sp4ce, and Tius. The artwork merges all 15 original TeleNFT artworks into one infinite zapping loop. It pays homage to the media theorist Marshall McLuhan’s book title “The medium is the massage”, where a misspelling of “message” during layout lead to a wonderfully ambiguous wordplay with at least three relevant interpretations for TeleNFT: First of all, the colorfully blinking teletext aesthetics can be perceived as a massage to the human brain with no other purpose but to entertain your senses on a neural level. Secondly, the word could also refer to the mass age of communication, in which the reach of your messages increases but the attention for them decreases constantly. Finally, you could also hear the term “mess age” instead, as a critical comment on the various crises of our time addressed by the TeleNFT artists. Just like the typing error in McLuhan’s title, also the TeleNFT artworks might appear like a fortunate accident in teletext unfolding new ways of perceiving the medium. The TeleNFT artists were the first to bring crypto art into teletext and teletext art onto the blockchain. Starting from 11 January 22, all 15 collection pieces have been broadcasted on SAT.1 teletext pages 480 - 499 and were minted on Tezos and Arweave. Since June 2022, the collection has been advertised with the first ever German TV commercial for NFTs. All 15 TeleNFT pieces have been added to the permanent collection of the Finnish Museum of Teletext Art, as well as the Austrian Museum Francisco Carolinum, and have been exhibited in OÖ Landeskultur’s digital space. 80% of the proceeds from primary and secondary sales will be donated to the Tezos art initiative to help Ukraine. More info about this purely non-military support initiative for the arts sector can be found here: www.hencommunity.quest/blog/tezos-art-initiative-to-help-ukraine www.telenft.art

Edition of 1

Medium: GIF | 780x536px | 521.23KB. Minted on: Wednesday, July 27, 2022.